WELCOME

ABOUT ME

Born in Berlin and trained in Leipzig (Digital Media & Print Technologies), I moved to Hong Kong to work on corporate identity, packaging, and product development.

I earned a Master of Design from The Hong Kong Polytechnic University and collaborated with teams across Germany, Australia, and Asia on large-scale

creative, branding and packaging programs.

For 14+ years, I’ve worked where strategy, design, and technology meet, delivering clear messaging, distinctive visuals, and measurable results. My scope spans brand systems, packaging, and performance collateral: one-pagers/brochures, spec & case sheets, sales decks, landing pages and email flows, social content calendars and micro-videos, and trade-show programs (concept, booth design, on-site supervision, real-time content capture).

I pair human insight with analytics and AI to move faster and perform better, building social calendars, testing hooks, and iterating on data. Highlights include a 98% registration campaign, +45% webinar sign-ups, community growth from 0→6.8K, and ~30% faster creative turnaround with Midjourney, Runway, Leonardo, and ChatGPT.

Every project is grounded in empathy, precision, and purpose. 

I live in Oakville, Ontario, with my two girls.