WELCOME

ABOUT ME

Born in Berlin and trained in Leipzig (Digital Media & Print Technologies), I moved to Hong Kong to work on corporate identity, packaging, and product development. I later earned a Master of Design from The Hong Kong Polytechnic University and continued my career across Hong Kong, Canada, three years in Dubai, and now back in Canada, which is home.

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For over 15 years, I’ve worked where strategy, design, and marketing execution meet.

My scope spans brand systems and visual identity, social media and planning, packaging and retail mockups, and full trade-show programs, from initial concept and booth design to on-site support and real-time content capture.

I plan and design sales collateral, brochures and one-pagers, spec sheets, presentations, landing pages, social media content and calendars, paid ad creatives, and email campaigns, always with a focus on clarity, consistency, and commercial impact.

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Continuous learning is central to how I work. I’ve recently deepened my skills in

AI-enabled creativity through programs like MIT’s Applied Generative AI for Digital Transformation and hands-on experimentation with tools such as Midjourney, Runway, Leonardo, and ChatGPT. I see AI as an extension of the creative toolkit, another way to explore ideas, move faster, and support clients with fresh, relevant solutions.

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Every project is grounded in empathy, precision, and purpose.

I live in Oakville, Ontario, with my two girls.